Face to Face Communication

The Effects of Face to Face Communication

It’s well known that face to face communication is the richest and most meaningful form of communication. But why? What is so unique about face to face communication that makes it the preferred method of connecting with other people?

Especially in a business environment, why should we prioritise face-to-face communication? At Roundee, we’re all about helping you forge better connections with the people most vital to your business, so we’ve put together this short article exploring a few of the reasons why you should put down the phone, log out of your email and ensure that in your next meeting you can look the other party in the face.

Build trust

It’s a big thing to look someone in the eye. Showing that you respect someone enough to stand in front of them and look them directly in the face can go a long way to getting your relationship off on the right foot. Business relationships are all about trust, and working to build that trust from the first moment in the first call can plant the seeds for a successful and fruitful partnership.

Show you value their input

Have you ever been on a phone call and deep in explanation, only to release that you can only hear dead silence on the other end? It’s not uncommon to wonder if the other person has even heard what you’ve said.

When you’re speaking face-to-face with someone, that rarely happens. Non-verbal cues such as eye contact, eye focus, their body language and more can clue you in instantly on whether or not you’ve been heard and understood. Choosing to speak face-to-face allows you to really show the other participant that you value what they have to say and are taking it on board.  

Get the whole message

Hand-in-hand with showing appreciation comes a greater understanding of what it is the other party is saying. Those non-verbal cues aren’t just valuable for showing that you understand what your colleague or client is saying – they also give you an insight into how they really feel about you. Devoid of context, a short and simple phrase could mean so many different and mutually exclusive things – these non-verbal cues provide that context.


Striking the balance

Phone calls are flexible, emails allow you to attach documents, and Slack is instantaneous and all have the ability to create records, but at the end of the day there’s no substitute for face-to-face communication. In a business environment, workers are often required to monitor and be available on multiple communication systems, leading to confusion about who said what, where and to whom.

But only meeting in person can be a recipe for disaster. Without a strong paper-trail and a clear idea of people’s responsibilities, the potential for something to go wrong or simply be missed altogether is simply too high for most businesses to allow.

So how do you balance the two? Being able to look your client or your business partner in the face when you’re speaking to them has undeniable benefits as we’ve covered, but how do you ensure accountability while building rapport and trust?

The answer is video conferencing with Roundee. A state-of-the-art, high-definition teleconferencing platform, it makes it simple, easy and fast to speak directly to your colleagues and your clients. Flexible recording functionality allows the call host to create a complete annotated video and audio record of the call, ensuring responsibility is shared.

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